Now the English speaking media might deride it as kitsch but it is pure wholesome entertainment. Just like New 'Atta Maggi Rice' gives taste bhi health bhi. Go no further I am talking of common man's news cum entertainment channel 'Aaj Tak'. Now people who think they are too intellectual smirk at it being crass and carrying nothing informative and at the most gossip or flimsy stories. Complains range from the kind of language used to barrage of images and sounds thrown at audience to lower their intellect. What the critics miss is excellent product placement aimed at Indian market.
Let me elaborate. Visit a barber's shop if you are a male, a visit to shopping mall (any other chance to get a high from spending spree) if you are a lady or a nice social get together if you are either of the afore mentioned categories. A common thread amongst these would be banter. Indians have the habit of gossip and its modus operandi is different in different sections of society but it exists. There are some hidden connections between gossip, powers of brain and intolerance, unravel them here. Gossip is not only a networking mechanism but a stress buster. Is some one from the English media taking notes on this! I want this published tomorrow in your page-3 column titled 'Gossip a Stress Buster. Researchers have shown...'. a lot better than itch free pajamas and pain can alter brain.
Now that you my readers are convinced about +ve parts of gossip let us come to the +ve aspects of the new channel. Unlike DD who use unadulterated Hindi, Aaj Tak uses Hindustaniglish (Yes Hindustani = Hindi + Urdu and Hindustaniglish = Hindustani + English).
As wholesome entertainment is promised each aspect of people involved is covered. e.g. there rumor mills worked overtime on Hindi film actress Kareena Kapoor (aka Bebo) and Saif Ali Khan.
- Bebo never came on screen in a bikini, but she will do some exposure in an upcoming flick
- Saif is a rock star with this stint with rock band
- Saif has Bebo's name tattooed on his forearm
- Astrological charts gave a green signal
- Saif's kid was also shown fiddling with guitar with rock star like expressions.
Now the readers have to take a note these bullets are only a summary of 1 hour program. People are treated visually with clips to show Bebo and Chhote Nawab's histrionic skills, glam-amorous photos and Hindi movie songs relevant to the issue at hand (Mera Band bajwao song in this case where the protagonist talks of bachelorhood and a woman with red scarf).
To enrich the audience with scientific breakthroughs and latest findings Aaj Tak covered how dinosaurs became extinct because of mosquitos
'ate' them. For visual aid they even made an animated dinosaur getting devoured by a bunch of mosquitoes. How we learned laughter from Monkeys was also a humbling piece of research shared by your channel. Do they show Aaj Tak in Australia? I doubt.
Interviews with movers and shakers of the world like Rakhi Sawant (Video not available),
Nisha Kothari by big daddy Prabhu Chawla. His incisive questions about 'Jhumroo' in 'Ram Gopal Varma ki Aag' her mannerisms gave new light to the discussion so I recommend whole heartedly to watch that video. For other celebs check
youtube.
Now as guardians of the society it is a duty of a news channel to report any funny business going on. Two executives anal-yze the situation with incisive comments and an adrenaline (Or testoterones?) rush to set the mood('
A:Darshak bahut betaab ho rahe honge Bebo ke baare main jaanane ke liye. B: Haan aap to apni seat se uchhal ke baahar hi aa gaye Mr. A').
Like an artists master stroke Aaj tak stung who sting. They exposed a racket of women being used for so called sting operations and even black mail. Aaj Tak dare devils met these girls and posed as industrialists, politicians etc. who wanted to carry out sting oeprations. Now if you know about 'Six Degrees of Freedom' and a claim that world is a small place because every one is connected to rest of the world by at most six links you would not be amazed at what Aaj Tak did. They found a hidden link between these industrialists and your own starlet Babe-O
(noticed the big O ;)). After a lot many breaks they finally revealed the truth. One of the girls of foreign origin named Kareena was caught on camera and then they showed:
Exhibit A: Parde ki Kareena (who was a spy in remake of Don, if you didn't get the connection)
Exhibit B: Asal zindagi ki Kareena (the foreigner in question)
Like answer to good old 'diff' questions in Indian schools subtle difference between the two exhibits where highlighted.
But the sting couple nights back was mother of all exposés. All the hidden links between Hindi cinema and Mafiosi were unraveled. McMohan explained clockworks of financial dealings, Monica Bedi gave her choice of leading man in her biopic: Salman and Sunny.
Aditya Puns-choli talking of SRK's masculinity, Lawrence D'Souza discussing about an attack made on him in 'Satya' style and music director Anwar discussing musical predilections of 'D' and in between would break into one his own songs. Manjrekar's conspiracy theory of Sanzu Baba's conversation with Bhai. All this gave a heady feeling that Ethen Hunt, Jason Bourne, James Bond can't give let alone Da Vinci Code or Sherlock Holmes.
To ye thhe SomeAchaar Aaj Tak, chatkare (aur khatti dakare) lete rahiye kal tak
Update: As I am typing this update at my home Aaj Tak is covering Sanjay Dutt's marriage with Manyata. The channel is all gaga with happiness. Shehnai in the background, pyrotechnics overlapped over the newly weds' photo-op. In true investigative spirit no stone is left unturned:
- Where should they visit for honeymoon.
- It is basant panchami today, an auspicious event for nuptials hence expert comments from a pundit ji is taken
- The logistic details of proceedings
- Her dance skills in Gangajal's item number: "Alhad Mast Jawani"
- Paste muses of Sanjay and their body of work
Some sound bytes
- Saj gaye Sanju
- Manyata Munna bhai ki
- Kaun hai manyata? Dilwanaz ya Dilnasheen?
aman). Researchers say humans can handle prolonged thirst and hunger but would go mad if left with no one to share their thoughts. From smoke signals to pigeons, from teligrams to emails, from Alex Bell to Anil Ambani, communications have come a long way.
Fig 2
