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Bummed! Flustered! Sounds Greek!
Is it a puzzle? a code? a key to Aztec gold or secret of Da Vinci's sexual orientation or Michelangelo's link with Al-Qaeda?
The answer is Innovation. It is simple hexadecimal representation of ASCII code for innovation. (What an innovative thought eh ;-) )

Yes the innocent word innovation. Knowledge industry, flat world, globalization, information age blah blah to the nth power.

Every one is crying hoarse, look at us we are an innovative company. We lay a lot of emphasis on innovation. We want our employees to be innovative. We always innovate
Holy crap! No one cares as long as the monies are coming

Read some serious stuff here: http://en.wikipedia.org/wiki/Innovation and start innovating

(what an innovative blog)